Turns out, when you’re hired by the best to do nothing but outsmart the competition for 30 years under mostly unreasonable deadlines, you can actually deliver damn good advertising really fast.

Remove the overhead plus all the unnecessary people & processes that get in the way of efficiency & you can also add “cheap” to everyone’s wish list.

GF&C

GF&C

How It Works:

  1. You show me your questions. I show you mine.

  2. If necessary, I sign your NDA. 

  3. We both sign my SOW — always necessary. 

  4. You deliver what I need. 

  5. I deliver what you need. 

  6. We settle up.

  7. Repeat.

Here’s the dealio. When we clearly communicate, manage expectations, minimize inefficiencies & simply do our jobs, we receive the greatest value from our partnership. And, like you, I don’t partner with just anyone on anything.

I will work with: visionary business owners, entrepreneurs, agencies, CEOs, CMOs, brand managers, creative directors, art directors, & designers who value connecting dots in surprising & delightful ways to strategically get results.  

I will concept: Branding • Creative Platforms • Multimedia Campaigns • Ads • Websites • Social Posts • PR Stunts • Merch

I will write: Brand/Product Names • Headlines • Taglines • Social Posts • Mantras • Video Scripts

I will review and consult or edit: virtually any marketing, advertising & design materials you wish, including half-baked or fully-baked ideas, strategy, text, decks, visuals, branding, collateral, campaigns & websites.

Less time + more expertise = 🎯

Includes desk research, concepting, copywriting, visual direction (if needed), meeting time & 30 years of grinding with some of the best talents, agencies & brands in the world.

FAQ

  • Hello. My name is Chad Rea. I’ve been an award-winning copywriter & international Creative Director at some of the top creative ad agencies in the world, including one I founded in LA. I’ve worked with more than 180 iconic brands & counting. My work has been featured in over 16 books on creative innovation. And I’ve taught creativity at two leading advertising universities for 9 years. Today, I mostly make, exhibit, and sell uplifting word art. Have a looksie.

  • Target, Nike, Starbucks, Mountain Dew, Google, ESPN, Airtable, adidas, American Express, Bacardi, Barefoot Wines, Beats by Dre, T-Mobile, Ben & Jerry’s, Coca-Cola, Corona, Chrysler, Fastly, Diesel, Dr. Martens, Dodge, Dove, FIAT, Footlocker, FUEL TV, Getty Images, Home Depot, Jeep, KPMG, Lowe’s, Mitsubishi, MOPAR, MTV, NEC, Nestle, New Belgium Brewing, Nintendo, Nissan, Oakley, Omidyar Network, Oxfam, Pepsi-Co, Playing for Change, Remy Cointreau, Rockstar Games, Roland, Rumpl, Samsung, Silvercar, Smithsonian, Sony, Seattle’s Best Coffee, Triumph Motorcycles, Ubisoft Entertainment, Vestas, VHI, Virgin, Whataburger & a truckload more.

  • Honestly, in more ways than I can count. These days, I like smaller projects. All of the services I’ve listed on this site are genuinely things I love creating. Big ideas, names, headlines, & taglines are my jam. Feel free to reach out & I’ll be happy to send you additional examples that aren’t listed in the Select Works section

  • If you feel excited, entertained, or slightly uncomfortable, that’s probably a pretty good sign you’re onto something great. Or, ask your cousin.

  • Depends on the task at hand. Most people think things take a lot less time than they really do but I pride myself on efficiency so there’s that.

  • You could add a few zeros to your budget & hire the top creative ad agencies that hire me. Or you could try any number of folks from sites like Upwork & Fiverr. Hell, ChatGPT is free. But I can almost guarantee you that they won’t be as fun to work with & will end up costing you a lot more in the long run. Just sayin’.

  • You may love everything. You may not. I strive for & often achieve the former. The more information I get from you upfront, the closer I’ll be to the bullseye. If you want revisions, we can assess then. You can make the changes yourself, or I can estimate my time to make them.

  • We already have, my friend. I keep my schedule light these days to be able to work on the things that bring me joy. Chances are, I can meet today & get started as soon as all our ducks are in a row. I look forward to hearing from you.

  • "I can only recommend a handful of like-minded marketing partners that consistently push the limits of smart, accessible design & innovation, & Chad is certainly one of them."

    Target

  • “Chad is a dream to work with. He is driven to be unique & uber out-of-the-box in his creative. That kind of talent does not grow on trees but if it did, Chad’s tree would be the best one by a long shot.”

    Virgin

  • “On more than one occasion, Chad has delivered beyond our creative expectations. Every opportunity that I have to hire someone from the creative world, he is the person that I go to first & the one that brings something entirely new to the table.”

    ESPN

  • “Chad is both a creative genius & strategic thinker. He has the business acumen, integrity & talent that we all look for in people — & rarely find. He’s great to work with & does what he says he’s going to do.”

    FUEL TV